New Rolex Watch Releases 2024

New Rolex Watch Releases 2024

A Peek into Rolex's Newest Timepieces: New dials, discontinued Daytona and more!

Rolex has once again raised the bar with a stunning array of timepieces that marry impeccable craftsmanship. From the sleek new stainless steel GMT Master II sporting a grey and black bezel, to the yellow gold Deepsea boasting a very sought after deep blue dial.

But that's not all – Rolex has also introduced four new Day-Dates, each exquisitely designed to make a statement on the wrist. And let's not forget the breathtaking beauty of the ice blue dial 1908, the two new mother of pearl dial Daytonas, and the slate dial rose gold Sky-Dweller, all of which promise to captivate.

Join us as we take a closer look at each of these remarkable timepieces, exploring their unique features, design elements, and the stories they tell. Whether you're a seasoned collector, a passionate enthusiast, or simply someone who appreciates the finer things in life, there's something here for everyone to admire. Plus, keep reading until the end to find out which models Rolex have decided to discontinue this year, and may just make for a fine investment opportunity.


GMT-Master II

The stainless steel GMT-Master II is now available with a grey and black ceramic bezel insert. Complete with a green 24-hour hand, this 40mm classic is available with Jubilee (5-link) or Oyster (3-link) bracelet options, which have been priced at £9,550 and £9,350 respectively, by Rolex.

Although not a drastic change, this grey and black bezel offers an extremely clean aesthetic, that when partnered with the stainless steel case and bracelet and classic black dial, will go with pretty much any outfit and style.

You may also notice that this bezel colour way isn’t entirely new. It was first released last year, back in 2023, however it was only made available on the full gold and bi-metal options of the Rolex GMT-Master II, meaning Rolex have now made it a much more affordable option.

  • Grey and black ceramic bezel insert
  • Stainless steel case and bracelet
  • Jubilee and oyster bracelet options
  • Green 24-hour hand
  • 40mm case size
  • Ref. 126710GRNR



Perhaps the most exciting changes to the new Rolex lineup, not one, not two, but four new Day-Date variations are now available, two 40mm options and two in the slightly smaller and ever growing popular size of 36mm.

The first being the Day-Date 40 ref. 228235. Set with its new incredible ‘slate ombré dial’ which displays as a light colour centre, graduating to dark edges, complete with rose gold applied roman numeral hour markers. This variant is available in rose gold with the classic President bracelet. Priced by Rolex at £36,400.

The other 40mm release is the very special Day-Date 40 ref. 228239 in white gold, complete with a white Mother-Of-Pearl dial and 10 individually set baguette diamond hour markers. Available again with the President bracelet.

The first 36mm Day-Date is a very classic looking option. Yellow gold case, yellow gold fluted bezel, complete with a clean white dial with yellow gold roman numeral hour markers. This Day-Date 36 reference number is 128238.

The final Day-Date release from Rolex this year is the Day-Date 36 in rose gold, complete with a jaw-dropping ‘blue-green’ sunburst dial. This special dial is surrounded by a bezel set with 60 trapeze-cut diamonds. A favourite in the A Jewellers office. Reference number 128395TBR.



Made in platinum, the all new Rolex 1908 is a thing of beauty. This watch follows the classic Rolex combination of a platinum case with an ice blue dial, and it certainly does not disappoint. A subtle dial change to the standard, this watch sports a ‘rice-grain’ motif texture. 

Unlike the other releases on our list, the 1908 isn’t a sports model, instead a perfect dress piece. It measures 39mm and is available with black or brown leather strap options. Reference number 52506. Priced by Rolex at £26,600.

  • 39mm platinum case
  • Ice blue, rice-grain motif dial
  • Brown and black leather strap options
  • Ref. 52506


Rolex Deepsea

With the release of the steel and gold Deepsea a few years ago, it was only a matter of time until this happened… meet the full yellow gold Rolex Deepsea, a 44mm, blue dial, blue bezel masterpiece.

You might recognise something similar to this piece, often referred to as ‘full-kit’, Rolex have offered this blue dial and blue bezel variant in the form of a Submariner for some time now, available in both full yellow gold and bi-metal options. Well now you can have the Deepsea version! Complete with an Oyster bracelet and a new RLX titanium helium escape valve. Priced by Rolex at £45,700.

  • First deep sea divers watch to be made in gold
  • Similar to ‘blue kit’ Submariner
  • Blue ceramic bezel
  • Oyster bracelet
  • Helium escape valve made from RLX titanium
  • 44mm case size
  • Ref. 136668LB



Four new variants of the Daytona have been made available by Rolex in the new 2024 release. The first 2 options are available in white gold, one option is available with a white Mother-Of-Pearl dial with black Mother-Of-Pearl sub dials and a black Oysterflex strap. The second is available with a black Mother-Of-Pearl dial with white Mother-Of-Pearl sub dials and a stainless steel Oyster bracelet. Each option has a bezel set with 36 brilliant-cut diamonds.

Also newly released are the rose gold and yellow gold variants, each feature baguette diamond hour markers and a 36 trapeze diamond bezel, complete with diamond set lugs and a plain Oyster bracelet. The rose gold variant features a ‘Sundust’ dial and the yellow gold variant, a golden dial.



To top off the new releases are two new Sky-Dweller options. A full rose gold, ‘slate’ dial piece, alongside a full yellow gold, white dial variant. Each with a standard 42mm case and all new ceramic inserts placed between the bracelet links for ‘flexibility and longevity’ as described by Rolex themselves. The rose gold option is priced at £45,400 and the yellow gold is priced at £43,000 by Rolex.

Discontinued By Rolex

Along with the new 2024 Rolex releases, also comes some catalogue removals. The Rolex Daytona Le Mans ref. 126529LN, a very limited piece that was available for less than just 12-months.

The Yacht-Master II has also been discontinued by Rolex in their latest catalogue update. However, unlike most discontinuations, whereby just a small number of variants are removed, the entire Yacht-Master II collection has been axed by Rolex this year. Could this make way for a new Yacht-Master model to enter the scene soon?

Two Rolex Datejust 36 models, 126200 and 126233, with their 'palm' and 'fluted' dial variations have now been removed from the Rolex lineup.


Looking for one of the new releases, or maybe a discontinued model might make for a decent investment opportunity... Check out our full collection of pre-owned Rolex watches here.

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