We at A Jewellers are thrilled to have crafted one of the most expensive and luxurious pieces in our history for none other than Afrobeats legend Burna Boy. The ODG pendant, an abbreviation of "ODOGWU," meaning "strong man" or "man of charisma" in Igbo, took our team over six months to create and features an impressive 400 carats of VVS diamonds, including 100 individual GIA certified 30 pointer stones. The combination of round, baguette, Asher, and princess cut stones makes this custom piece a true statement piece, valued at over $1 million.

 

"Only A Jewellers would be able to create this"

 

Burna Boy himself has praised the pendant, saying "Only A Jewellers would be able to create this...this is history...getting a piece like this is such a blessing." Our founder, Abtin Abassi, also shared his excitement, saying "We're always proud of the pieces we make, but this is a special one and I'm so happy we created it for my brother Burna. Being able to do this is a beautiful thing. Many more to come. We're going bigger and better."

 

 

 

At A Jewellers, we have built a reputation for creating luxury jewellery for a prestigious clientele since our founding in 2008. Our team, led by Abtin Abassi, who sold his first piece of jewellery at just 19, consists of some of London's finest jewellers, dedicated to crafting custom pieces from the highest quality materials.

 

 

As Burna Boy continues to dominate the world of Afrobeats with the release of his latest album "Love, Damini" and the success of his hit song "Last Last," we are honored to have contributed to his artistic journey with the creation of the ODOGWU chain. We can't wait to see what the future holds for both Burna Boy and A Jewellers.

 

Start your custom jewellery journey today.

 

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